How Much Does It Cost to Design a Logo?

A logo is often the first impression customers have of your business. It’s the face of your brand, a symbol of your identity, and a powerful tool for recognition and trust. But if you’re starting a business, rebranding, or just wondering what goes into a logo, you might be asking: How much does it cost to design a logo?

The answer is more nuanced than a simple price tag. From do-it-yourself online tools to hiring a premium branding agency, logo design costs can range dramatically—from SGD $0 to over SGD $20,000. This article breaks down the costs and value of logo design in a Q&A format so you can make the best decision for your business.

Q1: Why Does Logo Design Cost Vary So Much?

Logo design costs vary based on several key factors:

1. Designer’s Experience

• A freelance designer just starting might charge SGD $50–$200.
• A senior designer or experienced freelancer may charge SGD $500–$3,000+.

2. Type of Design Provider

• Online Logo Makers (DIY tools): Usually SGD $0–$100
• Freelancers: Wide range from SGD $100 to SGD $5,000+
• Design Agencies: Anywhere between SGD $1,000 to SGD $25,000 or more

3. Scope of Work

• Simple logo vs. comprehensive brand identity
• Number of initial concepts and revisions
• Add-ons like business cards, brand guidelines, and packaging design

Q2: What Are the Main Logo Design Options and Their Costs?

Here’s a breakdown of the most common options for logo design and the typical price ranges:

1. Free Logo Generators

• Price: SGD $0–$50 (for high-res download)
• What You Get: AI-generated designs with limited customization
• Pros: Quick and cheap
• Cons: Generic, often reused, no uniqueness or strategy

2. DIY Design Software (e.g., Canva, Looka, Wix)

• Price: SGD $20–$100 for export and commercial use
• What You Get: Editable templates, some customization
• Pros: Affordable, good for startups
• Cons: Limited originality, can look amateurish

3. Freelance Designers

• Price: SGD $100–$5,000+
• What You Get: Custom logo, direct communication
• Pros: Tailored design, budget flexibility
• Cons: Quality varies, requires clear communication

4. Logo Design Contests (e.g., 99designs, DesignCrowd)

• Price: SGD $300–$1,500+
• What You Get: Multiple concepts from global designers
• Pros: Lots of variety, decent value
• Cons: Designers compete for payment (spec work), inconsistent quality

5. Branding Agencies

• Price: SGD $2,000–$25,000+ in Singapore
• What You Get: Strategic brand consultation, multiple logo versions, style guides, complete identity
• Pros: High-quality design, brand positioning, long-term value
• Cons: Costly, may be overkill for small businesses

Q3: Is There a Difference Between a Logo and Brand Identity?

Yes, and this impacts the cost significantly.

• A Logo is a graphic mark or symbol (icon, text, or combination) that represents your business.
• Brand Identity includes your logo, colors, fonts, imagery, messaging tone, and more.

Example: A simple logo from a freelancer might cost SGD $300, but a full brand identity package could go up to SGD $5,000+.

Q4: What’s Included in a Professional Logo Design Package?

Depending on the provider, a professional logo design package might include:

• Multiple Initial Concepts
• Revisions (1–5 rounds or more)
• Color Variants (full color, black/white, inverted)
• Scalable Vector Files (AI, EPS, PDF)
• Web-ready Files (JPG, PNG, SVG)
• Style Guide (typography, colors, usage rules)
• Brand Collateral (optional): business cards, social media banners, etc.

The more comprehensive the package, the higher the price.

Q5: How Much Do Logo Designers Charge in Singapore?

In Singapore, logo design pricing generally follows international standards but may lean toward the higher end due to the cost of living and quality expectations.

Here’s a rough estimate:

• Freelancers in Singapore: SGD $300–$3,000
• Local Branding Agencies: SGD $2,000–$20,000+
• Design Schools/Students (lower budget): SGD $100–$500

Some premium agencies offer packages for corporate rebranding which can exceed SGD $50,000, including market research, naming, and full brand development.

Q6: How Long Does It Take to Design a Logo?

Time can affect pricing. Here's a rough guide:

• DIY Tools: Instant or a few hours
• Freelancers: 1–3 weeks
• Agencies: 3–8 weeks, sometimes longer

Faster turnaround may come with rush fees, especially from professionals.

Q7: Can I Use Fiverr or Cheap Online Platforms?

Yes, you can find logo design services on Fiverr starting from SGD $7. However:

• Pros: Inexpensive, quick delivery
• Cons: Risk of generic design, plagiarism, poor communication

You get what you pay for. While you might land a decent design for SGD $50–$100, investing in a professional designer gives you a better chance at a strong, lasting brand image.

Q8: What Questions Should I Ask a Logo Designer?

When hiring a designer, clarify the following:

1. What’s included in the package?
2. How many concepts and revisions will I get?
3. What file formats will I receive?
4. Will I own full copyright to the logo?
5. What’s the process and timeline?
6. Do you provide brand guidelines or extra services?

Having a contract or agreement helps avoid misunderstandings.

Q9: What Should I Budget for a Logo?

Your logo is not just a graphic—it’s an investment. Here’s a rough budgeting guide:

If you’re operating in or targeting markets like Singapore, where brand perception matters significantly, you’ll benefit from higher-end services.

Q10: Are Logo Design Costs a One-Time Fee?

Usually, yes. Once the logo is delivered and you’ve received final files, it’s yours. However, you may have optional recurring costs:

• Rebranding in future years
• Ongoing design support
• Trademark registration (optional)

Registering a trademark in Singapore costs around SGD $240 per class via IPOS (Intellectual Property Office of Singapore).

Q11: What Are Some Hidden Costs to Watch Out For?

1. Limited Revisions: Some low-cost designers offer only 1–2 rounds of revisions.
2. File Limitations: Make sure you receive vector formats like AI or EPS for scalability.
3. Stock Images: Ensure the logo isn’t using licensed imagery that could get you into legal trouble.
4. Copyright Issues: Ask for written confirmation that you own the final design.
5. Scope Creep: Make sure you clearly define deliverables to avoid surprise charges.

Q12: How Do I Know If My Logo Is “Worth the Price”?

Here are some signs:

• It communicates your brand personality
• It’s memorable and distinctive
• It scales well on all platforms (web, print, signage)
• It looks professional, balanced, and timeless
• You’re proud to show it off

A cheap logo might cost less now, but a weak brand image could cost you customers later.

Is Expensive Always Better?

Not necessarily. Price isn’t always an indicator of quality—but investing wisely in your logo can pay off significantly in brand recognition, trust, and business success. Whether you’re designing it yourself or hiring a top-tier agency, aim for clarity, simplicity, and uniqueness.

If your budget is tight, start small and upgrade later. Many successful brands evolved their logos as they grew—think Apple, Nike, and Google.

Summary Table: Logo Design Cost by Type (in SGD)

Conclusion

So, how much does it cost to design a logo? The answer depends on your budget, goals, and business stage. In Singapore and globally, prices can range from SGD $0 with online tools to SGD $20,000+ with premium branding firms.

No matter your budget, make sure your logo aligns with your brand identity, speaks to your audience, and stands the test of time. A strong logo is more than just a design—it’s a cornerstone of your brand’s success.

We are the best Singapore marketing agency on the net.

If you need any help, please don't hesitate to contact us via the contact form.