Top Online Store Platforms in Singapore for 2025: Best E-Commerce Solutions for Your Business

Singapore, a leading digital economy in Southeast Asia, is a hub for e-commerce innovation and online retail. As businesses rapidly move to establish their presence online, choosing the right e-commerce platform becomes a critical decision. Whether you’re a small local seller or an expanding enterprise, the right online store platform can determine your scalability, customer experience, and profitability.

In this article, we’ll explore the top online store platforms in Singapore for 2025, comparing their features, pricing in SGD, pros and cons, and suitability for different types of businesses.

1. Shopify

Overview

Shopify is one of the most widely used e-commerce platforms globally and is extremely popular among Singaporean entrepreneurs. Known for its ease of use and powerful features, Shopify offers an all-in-one solution for launching, managing, and growing an online store.

Key Features:

• Drag-and-drop store builder
• Wide range of themes (free and premium)
• In-built payment gateway (Shopify Payments)
• POS integration for retail stores
• Mobile app for store management

Pricing (in SGD):

• Basic: ~SGD 47/month
• Shopify: ~SGD 130/month
• Advanced: ~SGD 506/month

Pros:

• Excellent UI/UX design
• Strong third-party app ecosystem
• Scalable for growing businesses
• Fast-loading and secure

Cons:

• Transaction fees if not using Shopify Payments
• Limited customization for advanced users

Best for: Startups, SMEs, and fast-growing brands.

2. WooCommerce (with WordPress)

Overview

WooCommerce is a powerful, open-source WordPress plugin that transforms your website into a fully functional e-commerce store. It’s ideal for businesses looking for maximum customization and control.

Key Features:

• Full integration with WordPress CMS
• Thousands of plugins and themes
• Supports multiple currencies and payment gateways
• SEO-friendly architecture

Pricing:

While WooCommerce is free, you’ll need to factor in costs such as:

• Hosting: SGD 8–50/month
• Themes: SGD 70–150 (one-time)
• Plugins: SGD 10–100+ depending on functionality

Pros:

• Complete ownership of your store
• Highly customizable
• Vast community support
• Great for SEO

Cons:

• Requires technical knowledge
• Maintenance and security are user’s responsibility

Best for: Tech-savvy entrepreneurs, content-driven stores, and niche e-commerce businesses.

3. Wix eCommerce

Overview

Wix has grown from a basic website builder into a capable e-commerce solution. It's particularly attractive to Singapore-based freelancers, creatives, and small business owners who want quick and visually appealing online stores.

Key Features:

• Drag-and-drop editor
• Hundreds of design templates
• Mobile optimization
• Integrated payment solutions
• Abandoned cart recovery

Pricing (in SGD):

• Business Basic: ~SGD 26/month
• Business Unlimited: ~SGD 39/month
• Business VIP: ~SGD 52/month

Pros:

• Easy to set up and manage
• Affordable for small businesses
• No coding needed
• Includes hosting and security

Cons:

• Limited scalability
• Not ideal for complex or large inventories

Best for: Creatives, artists, solopreneurs, and local service providers.

4. BigCommerce

Overview

BigCommerce offers a robust, enterprise-grade solution that’s increasingly being adopted by Singaporean retailers aiming to scale globally. It supports large product catalogs and complex business needs.

Key Features:

• Multi-currency and international selling
• No transaction fees
• Headless commerce support
• API-driven flexibility
• B2B functionalities

Pricing (in SGD):

• Standard: ~SGD 52/month
• Plus: ~SGD 139/month
• Pro: ~SGD 380/month
• Enterprise: Custom pricing

Pros:

• Advanced SEO features
• High performance and uptime
• Ideal for larger businesses
• Integration with Amazon, eBay, and social platforms

Cons:

• Higher learning curve
• Costlier than basic platforms

Best for: Mid-size to enterprise-level businesses with high volume or international reach.

5. Shopmatic

Overview

Shopmatic is a Singapore-born platform tailored for local entrepreneurs. It offers both DIY e-commerce tools and expert services to set up and manage online stores.

Key Features:

• All-in-one solution: website, payments, shipping
• Free domain and email for the first year
• Support for online marketplaces and social media selling
• Local customer support

Pricing (in SGD):

• Transaction Model: 3% per transaction (no monthly fee)
• Lite: SGD 10/month
• Pro: SGD 20/month
• Elite: SGD 50/month

Pros:

• Localized features for Singapore
• Easy integration with GrabPay and PayNow
• Cost-effective for small sellers
• No upfront costs for transaction model

Cons:

• Limited design flexibility
• Fewer third-party apps compared to global platforms

Best for: Local startups, home businesses, and sellers new to e-commerce.

6. Squarespace Commerce

Overview

Squarespace is well-known for its stunning design templates, and its e-commerce offering has matured into a competitive solution for visually-driven brands.

Key Features:

• High-quality templates
• Integrated marketing tools (email campaigns, SEO)
• Mobile-optimized designs
• Inventory and order management

Pricing (in SGD):

• Business: ~SGD 28/month (3% transaction fee)
• Basic Commerce: ~SGD 40/month
• Advanced Commerce: ~SGD 62/month

Pros:

• Beautiful and modern designs
• Good for portfolio and e-commerce combo sites
• Native blogging and content tools

Cons:

• Limited integrations
• Not ideal for large product ranges

Best for: Designers, fashion boutiques, and lifestyle brands.

7. Magento (Adobe Commerce)

Overview

Magento is a powerful, open-source platform owned by Adobe, built for large-scale enterprises with custom development needs. It is used by major e-commerce businesses in Singapore and globally.

Key Features:

• Complete control over functionality
• Scalable infrastructure
• Advanced B2B and B2C support
• Supports multiple languages and currencies

Pricing:

• Open Source: Free (excluding hosting/development)
• Adobe Commerce Cloud: Custom (usually starts from SGD 30,000/year)

Pros:

• Extremely flexible
• Best-in-class scalability and performance
• Rich feature set for enterprise needs

Cons:

• Requires developer team
• High initial and maintenance costs

Best for: Large enterprises, B2B companies, and custom e-commerce solutions.

8. EasyStore

Overview

EasyStore is an affordable and user-friendly platform gaining popularity in Southeast Asia, including Singapore. It’s suitable for small businesses looking to sell across multiple channels.

Key Features:

• Sell on Facebook, Instagram, WhatsApp
• Integrated shipping and payment partners
• Loyalty program features
• Multi-currency support

Pricing (in SGD):

• Basic: SGD 19.90/month
• Business: SGD 49.90/month
• Pro: SGD 129.90/month

Pros:

• Multichannel selling
• Low cost of entry
• Designed for mobile-first sellers

Cons:

• Less advanced features than bigger platforms
• Limited design customizability

Best for: Micro-businesses, Instagram sellers, and regional startups.

9. Lazada Marketplace (as a hybrid approach)

Overview

Though not a traditional e-commerce platform, Lazada offers a compelling marketplace solution for Singapore sellers. Instead of setting up a standalone store, businesses can list their products on Lazada and tap into their extensive customer base.

Key Features:

• Ready customer traffic
• Integrated logistics via Lazada Logistics
• Localized payment methods (GrabPay, credit card)
• Seller support tools

Pricing:

• No monthly fees
• Commission fees: 1%–4% depending on product category

Pros:

• Zero upfront investment
• Great for market testing
• Built-in marketing tools

Cons:

• Less brand control
• Competition with other sellers on the same platform

Best for: New sellers testing the waters, or hybrid sellers who want a marketplace presence alongside a dedicated site.

Key Factors to Consider When Choosing a Platform

Choosing the right platform involves evaluating your specific needs. Here are the top factors to consider:

1. Budget: Consider monthly costs, transaction fees, and add-on services.
2. Ease of Use: Platforms like Shopify and Wix are user-friendly, while WooCommerce and Magento require more expertise.
3. Scalability: Choose a platform that grows with your business.
4. Payment Integration: Ensure support for SGD payments and local gateways like PayNow and GrabPay.
5. Support and Community: Access to local support or a strong user community is crucial.
6. Mobile Optimization: Mobile-first experiences are vital for Singapore’s digital shoppers.
7. Marketing Tools: Look for SEO, email, and social media integration to grow traffic.

Conclusion

Singapore offers a vibrant digital ecosystem, and the demand for robust e-commerce platforms is only set to rise in 2025 and beyond. Whether you're launching a small online boutique or expanding a regional enterprise, the platform you choose will be a cornerstone of your digital success.

From global powerhouses like Shopify and WooCommerce to local solutions like Shopmatic and EasyStore, there's a platform for every business size and budget.

Evaluate your goals, experiment with free trials, and pick a platform that aligns with your brand vision and growth strategy. In Singapore’s competitive online landscape, the right foundation can be the difference between a hobby and a high-growth e-commerce venture.

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