Logo Design Cost Ranges for Small Businesses and Startups

Logo design costs for small businesses and startups typically range from about $100 to $1,500, depending on the complexity, designer experience, and deliverables involved.

Key cost ranges and factors include:

• Budget-friendly/freelance designers: Around $100 to $600 for simpler logos, especially if you already have a concept and need digitalisation only.

• Mid-range professional designs: Between $150 to $1,500, which usually includes more strategic input, multiple concepts, and revisions.

• Higher-end or agency designs: Can range from $2,000 up to $10,000, offering comprehensive branding and customisation.

• Very low-cost options: Some services offer logo design starting as low as $47 to $77 but with limited initial concepts and revisions; additional revisions may incur extra fees.

• DIY and online platforms: Free to about $23, suitable for very simple logos but may lack uniqueness and strategic branding value.

Factors influencing cost:

• Designer’s experience and portfolio quality

• Complexity and uniqueness of the logo concept

• Number of initial design ideas and revision rounds

• Deliverables such as source files, brand guidelines, and copyright transfer

• Project timeline, with rush jobs costing more

In summary, small businesses and startups should expect to invest at least a few hundred dollars for a professional, customised logo that effectively represents their brand and business nature. Lower-cost options exist but may compromise on quality, uniqueness, or strategic value.