For budgeting and planning CLS-focused SEO projects, the key is to align your budget with clear SEO goals, prioritize activities that improve Core Web Vitals (especially Cumulative Layout Shift or CLS), and allocate resources across technical fixes, content, and monitoring tools.
Key budgeting components for CLS-focused SEO:
-
Set clear SEO goals related to CLS: For example, reduce CLS score to below 0.1 within 3-6 months to improve user experience and rankings.
-
Technical SEO and Core Web Vitals audit: Allocate budget for technical audits and fixes targeting CLS issues such as unstable layout elements, image dimensions, and font loading. This may include developer time for code adjustments and testing.
-
Content and On-page Optimization: Budget for content that supports fast loading and stable layouts, including optimized images and structured content that avoids layout shifts.
-
Tools and Software: Invest in SEO and performance monitoring tools (e.g., Google Search Console, Lighthouse, WebPageTest) to track CLS and other Core Web Vitals regularly.
-
Link Building and Competitor Analysis: While indirectly related to CLS, these remain important for overall SEO success and should be budgeted accordingly.
Example budget allocation for a CLS-focused SEO project (monthly):
| Category | Approximate % of Budget | Description |
|---|---|---|
| Technical SEO & CLS fixes | 30-40% | Developer time for fixing layout shifts, audits |
| Content Optimization | 25-30% | Creating optimized content, images, and metadata |
| Tools & Monitoring | 10-15% | SEO and performance tracking tools |
| Link Building | 10-15% | Backlink audits and outreach |
| Strategy & Reporting | 10% | SEO strategist time for planning and analysis |
Additional planning tips:
-
Start with a detailed CLS and Core Web Vitals audit to identify the most impactful fixes.
-
Prioritize fixes that reduce CLS such as setting explicit image dimensions, avoiding dynamic content shifts, and optimising font loading.
-
Integrate CLS improvements into ongoing SEO content and technical work rather than treating it as a one-off task.
-
Monitor CLS scores continuously post-implementation to ensure sustained improvements.
-
Adjust budget allocation based on the complexity of the website and industry competition, as more competitive niches may require more extensive technical and content efforts.
This approach ensures your SEO budget is effectively targeted to improve CLS, which is a critical ranking factor under Google's Page Experience update, while balancing other SEO priorities for maximum ROI.
WebSeoSG offers the highest quality website traffic services in Singapore. We provide a variety of traffic services for our clients, including website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, and TikTok traffic. Our website boasts a 100% customer satisfaction rate, so you can confidently purchase large amounts of SEO traffic online. For just 40 SGD per month, you can immediately increase website traffic, improve SEO performance, and boost sales!
Having trouble choosing a traffic package? Contact us, and our staff will assist you.
Free consultation