To master Google Analytics 4 (GA4) and earn certification, the recommended learning path involves studying Google's official training modules on Skillshop, practicing with the GA4 demo account, and taking a structured course or tutorials for hands-on experience. After preparation, you can take the free GA4 certification exam, which consists of 50 multiple-choice questions to be completed in 75 minutes, requiring an 80% passing score. The certification is valid for one year and can be shared on professional profiles like LinkedIn.
Key learning resources and steps include:
- Google Skillshop Modules: These cover foundational to advanced GA4 topics such as setup, data streams, reports, event configuration, audiences, attribution, and integration with other tools.
- GA4 Demo Account: Practice navigating and using GA4 features in a real environment.
- Supplemental Courses and Tutorials: Platforms like Loves Data offer step-by-step lessons and free YouTube tutorials to deepen understanding and confidence.
- Exam Details: The exam is free, timed at 75 minutes, with 50 single-choice questions. If unsuccessful, you can retake it after 24 hours.
This structured approach ensures comprehensive knowledge of GA4’s capabilities, from data collection to advanced reporting and machine learning features, preparing you for both practical application and certification success.
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