Exploring Emerging Channels to Drive Website Visitors

To drive website visitors through emerging channels in 2025, focus on leveraging AI-driven personalisation, short-form video content, and new advertising formats like Connected TV (CTV) and digital out-of-home (DOOH).

Key strategies include:

• AI-Driven Personalisation: Use AI tools to create dynamic, personalised content and hyper-specific ad targeting on social media platforms such as Facebook, Instagram, and Twitter. This improves engagement by tailoring experiences to individual user preferences and behaviours.

• Short-Form Video Content: Capitalise on platforms like TikTok, Instagram Reels, and YouTube Shorts by creating engaging videos that hook viewers within the first few seconds, leverage trending challenges and hashtags, and maintain authenticity to build trust and increase reach.

• CTV and DOOH Advertising: These channels are evolving from awareness to performance marketing with innovations like shoppable ads and advanced measurement techniques. Investing in programmatic DOOH and CTV ads can drive measurable results and capture valuable leads beyond traditional digital ads.

• SEO and Content Strategy: Combine these with strong SEO practices, including local SEO if relevant, and create unique, helpful, and multimodal content (text, images, videos) that aligns with AI-powered search features to attract high-quality visitors who engage deeply with your site.

• Personalisation and Generative AI: Embrace generative AI tools to enhance content creation and personalisation, which are proven to increase customer loyalty, purchase frequency, and revenue growth.

By integrating these emerging channels and technologies, marketers can effectively increase website traffic with more targeted, engaging, and measurable campaigns.