Building Partnerships and Referral Networks in Home Services

Building partnerships and referral networks in home services involve strategic collaborations between service providers, technology platforms, financial institutions, and community organizations to enhance service delivery, customer reach, and integrated care.

Key elements include:

• Collaborations with complementary service providers: For example, Singlife partnered with Homage, a healthtech start-up providing on-demand home and community care, to offer integrated care services and financial support for policyholders. This partnership extends beyond insurance to include care delivery and assessments, enhancing customer value and service accessibility.

• Integration with technology platforms: PropertyGuru’s acquisition of Sendhelper, a home services booking platform, enables homeowners and tenants to easily access home maintenance services. This integration allows real estate platforms to offer end-to-end solutions, from property search to home management, creating a seamless customer experience and expanding service networks.

• Partnerships with financial and advisory firms: Ohmyhome’s alliance with SG Alliance, a licensed financial advisory, combines property technology with tailored insurance solutions for homeowners. Such partnerships broaden service offerings and provide comprehensive support to clients, enhancing trust and market positioning.

• Building effective referral systems: According to WHO’s strategy on integrated health services, creating coordinated referral networks among different care providers and sectors is crucial for delivering holistic, accessible, and cost-effective care. This approach reduces fragmentation and improves outcomes by linking services around people’s needs.

• Legal and regulatory compliance: Partnerships must navigate local laws and regulations, especially in financial advisory and data privacy, to ensure consumer protection and smooth operations. Clear contractual agreements on collaboration terms, revenue sharing, and liability are essential to mitigate risks.

In summary, building partnerships and referral networks in home services requires aligning complementary strengths, leveraging technology, ensuring regulatory compliance, and focusing on integrated, people-centred service delivery to meet evolving customer needs effectively.