Summary for Interns Preparing to Advise Clients on Facebook Page Management Costs

Interns advising clients on Facebook page management costs should understand that typical expenses include both advertising spend and management fees.

Advertising costs on Facebook generally range from $500 to $2,000 per month, with an average cost-per-click (CPC) around $1.10 and cost per 1,000 impressions (CPM) about $7.34. These costs vary depending on campaign scope, target audience, and objectives.

Social media management fees for handling Facebook pages typically start at about $500 per month for basic packages, which may include managing up to two profiles, creating weekly content, and monitoring performance. More comprehensive packages with increased posting frequency and engagement can cost more.

Hourly rates for managing a Facebook page can range from $30 to $140 per hour, depending on factors like collaboration level, client involvement, and expertise of the management team. For managing a single Facebook page, fees tend to be on the lower end of the social media management pricing spectrum.

Key points for interns to communicate to clients:

• Facebook advertising costs are competitive but vary by campaign specifics.
• Management fees cover content creation, scheduling, monitoring, and engagement.
• Pricing depends on the complexity of services, frequency of posts, and client requirements.
• Transparency about what is included in the fees helps align client expectations.

This knowledge equips interns to provide clients with realistic budget estimates and explain the value behind Facebook page management costs effectively.