Best Posting Times for Reels in Singapore's Social Media Market

For Singapore's social media market, the best times to post Instagram Reels align with local peak activity during morning commutes (8-10 AM), lunch hours (12-2 PM), and evenings (8-10 PM SGT), driven by commuter culture and high mobile usage.

These timings reflect Singapore-specific insights from data on Reels consumption, where users scroll heavily during commutes, breaks, and post-dinner relaxation.

Day-Specific Recommendations (in SGT)

General global trends emphasize weekdays over weekends, but adapt for Singapore's patterns:

• Monday-Thursday: 8-10 AM (commute), 11 AM-2 PM (lunch), 8-10 PM (evening peak for Reels).
• Friday: 11 AM-2 PM (lunch), 3-5 PM (pre-weekend), or 8-10 PM.
• Saturday: 8-10 AM or 5 PM (limited engagement, but spikes possible).
• Sunday: 9-11 AM or 8-10 PM (relaxed browsing).

Key Considerations for Singapore

• Local vs. Global: While global data favors 8 AM-12 PM weekdays, Singapore's Reels peaks match 8 AM-10 AM commutes and 8-10 PM evenings due to mobile-first habits.
• Industry Variations: Travel content performs at 9-11 AM or 4-6 PM; test for your niche.
• Testing Recommended: Use Instagram Insights or A/B tests, as audience behavior varies; weekends see lower reach.
• Time Zone Note: All times in SGT (UTC+8); flexibility around peaks (e.g., 7:53-10:07 AM) works.