Step-by-Step Guide to Creating a GA4 Property and Setting Up Data Streams

To create a Google Analytics 4 (GA4) property and set up data streams, follow these step-by-step instructions:

1. Access Google Analytics Admin Panel
   Log in to your Google Analytics account and click the gear icon (Admin) in the bottom left corner.

2. Create a New GA4 Property
   Under the Account column, ensure the correct account is selected. In the Property column, click Create Property.

   • Enter a property name (e.g., your business or website name).
   • Select the reporting time zone and currency.
   • Click Next.

3. Provide Business Information
   Fill in details about your business such as industry category, business size, and how you plan to use Analytics. Click Next.

4. Accept Terms of Service
   Review and accept the Google Marketing Platform Terms of Service and Data Processing Terms to proceed.

5. Set Up Data Stream
   After property creation, you will set up a data stream, which is the source of data for your GA4 property.

   • Choose the platform type: Web (for websites), iOS app, or Android app.
   • For a website, enter your website URL and give the stream a descriptive name (e.g., "Website Stream").
   • Enable or disable Enhanced Measurement features, which automatically track events like page views, scrolls, outbound clicks, site search, video engagement, and file downloads. You can adjust these settings by clicking the gear icon in the stream setup.
   • Click Create Stream.

6. Obtain Measurement ID
   Once the stream is created, you will see the Web Stream Details page displaying your Measurement ID (format: G-XXXXXXXXXX). This ID is essential for linking your website to GA4 and collecting data.

7. Implement Measurement ID on Your Website
   Add the GA4 measurement ID to your website’s global site tag (gtag.js) or via a tag manager to start sending data to your GA4 property.

This process sets up your GA4 property and data stream, enabling you to collect and analyse data from your website or app effectively.