How Much Should Businesses Spend Monthly on Facebook Page Management and Advertising in 2025?

In 2025, businesses should expect to spend approximately S$300 to S$2,000 per month on Facebook advertising for local reach and consistent visibility, with additional management fees ranging from S$500 to S$2,500 per month if using an agency for Facebook page management and ad campaigns.

Key cost metrics to consider include:

• Cost Per Click (CPC): Around S$0.60 to S$1.80, higher for competitive, high-intent keywords like legal or dental services.
• Cost Per 1,000 Impressions (CPM): Typically S$6 to S$20, suitable for brand awareness campaigns.
• Cost Per Lead (CPA): Between S$10 and S$40, depending on lead quality and form complexity.

The total monthly budget depends on business goals:

• For small to medium enterprises (SMEs) aiming for steady local engagement, a budget of S$300 to S$2,000 is common.
• For businesses outsourcing management, expect to pay an additional S$500 to S$2,500 monthly for professional Facebook ads management services.

Facebook advertising costs are flexible and dynamic, influenced by factors such as campaign objectives, industry competition, and ad quality. Businesses can start with a minimum spend of about S$5 per day but should scale budgets based on performance and goals.

In summary, a combined monthly spend of roughly S$800 to S$4,500 (ad spend plus management fees) is a reasonable range for businesses seeking effective Facebook page management and advertising in 2025. This allows for both ad delivery and professional campaign optimisation to maximise return on investment.