Case Studies of Successful Paid Traffic Campaigns in E-Commerce

Here are notable case studies of successful paid traffic campaigns in e-commerce that demonstrate significant growth in revenue, conversions, and customer engagement:

1. ASUS Singapore

   • Adopted a unified B2B2C e-commerce platform using Adobe Commerce to integrate online and offline sales channels.
   • Achieved a 56% revenue increase, a 31% rise in page views, and a 10% boost in online transactions.
   • Improved average order value to about SG$1,300 and increased device sales at authorized retailers by 9.15% through real-time inventory integration.

2. Singapore Airlines (Kris Shop)

   • Implemented a performance marketing framework focusing on Google Ads management.
   • Delivered a 200% increase in e-commerce revenue within 45 days.
   • Reduced cost per click by 70% and turned a negative return on ad spend (ROAS) into a positive 3.52% ROAS.

3. INSUREDIY (Insurtech)

   • Ran a 12-month SEM campaign that increased impressions by 700%, clicks by 570%, and conversions by 150%.
   • Achieved a conversion rate of 13%, which was 4 times the industry average.

4. PUSH.SG (Property Marketing SaaS)

   • Used scaling strategies and operational optimization to grow organic and referral signups by 1500% in 12 months.
   • Automated over 90% of operational work and reduced overheads by 80%, showing how paid and organic traffic can be combined for growth.

5. UNISPACE (Office Design Consultancy)

   • A 90-day SEM campaign generated over 950 leads, turning a dry sales pipeline into an over-capacity one.
   • Demonstrates the power of targeted paid traffic combined with refined performance marketing frameworks.

6. ShopBack

   • A cashback platform that drives traffic to e-commerce merchants by offering consumers cashback rewards.
   • Achieved exponential growth with transaction volumes growing 250% year-on-year, reaching US$840 million in five years.
   • This model effectively uses paid traffic and affiliate marketing to boost merchant sales and consumer engagement.

These examples highlight key strategies such as integrating online and offline sales channels, optimizing Google Ads campaigns for better ROAS, leveraging SEM for lead generation, and using cashback incentives to drive traffic and conversions. The results include substantial revenue growth, improved conversion rates, and increased customer engagement, demonstrating the effectiveness of well-executed paid traffic campaigns in e-commerce.