How to Price Guest Posting Services as a Freelancer or Agency in Singapore

You should price guest posting using a clear cost-plus structure (your real costs + target profit) and then package it into simple, tiered offers that match Singapore market rates and client expectations.

Below is a practical, numbers-based way to do it as a freelancer or agency in Singapore.

1. Know Your Local Benchmarks (to Avoid Undercharging)

Use broader SEO / digital rates in Singapore as a ceiling/floor reference:

• SEO monthly retainers in Singapore: roughly SGD 600–3,000+ per month for ongoing work.
• Freelancer rates:
  • SEO freelancers: about SGD 10–35/hour.
  • Web/digital freelancers: commonly SGD 30–100/hour depending on expertise.
• Agencies:
  • Often SGD 80–200/hour for web/SEO-related services.
  • SEO agencies commonly fall in the SGD 100–175/hour range.

For guest posting, your effective hourly rate (content, outreach, reporting) should not drop far below a sustainable range, e.g.:

• Freelancer: SGD 40–80/hour (mid-range of typical freelance digital work).
• Agency: SGD 80–150/hour (aligned with agency benchmarks).

2. Break Down Your True Cost Per Guest Post

For each guest post, list your costs in SGD:

1. Content creation

   • Time to research + write (and/or fee you pay a writer).
   • Example: 1,500-word article:
     • Writer cost: SGD 80
     • Your editing/briefing time: 1 hour × SGD 50 = SGD 50
       → Content cost ≈ SGD 130

2. Prospecting & outreach

   • Time spent finding sites, emailing, following up.
   • If you buy placements (e.g. from lists/marketplaces), include that fee.
   • Example:
     • Outreach: 1 hour × SGD 50 = SGD 50
     • Placement fee to publisher: say SGD 80
       → Outreach/placement cost ≈ SGD 130

3. Project management & reporting

   • Communication, tracking, screenshots, report to client.
   • Example: 0.5 hour × SGD 50 = SGD 25

4. Tools & overhead (allocate per post)

   • SEO tools, email tools, company overhead, admin.
   • Example allocation: SGD 15/post

Total internal cost per guest post (example as freelancer):

• Content: 130
• Outreach/placement: 130
• PM/reporting: 25
• Tools/overhead: 15
  → Total cost ≈ SGD 300

If you want 40–60% gross margin, your selling price per standard guest post might be:

• Cost 300 ÷ (1 − 0.5 margin) ≈ SGD 600 per post
• Or at 40% margin: 300 ÷ 0.6 ≈ SGD 500 per post

That gives you a starting range of SGD 400–700 per post depending on:

• Site quality (DR, traffic, niche relevance).
• Whether content is included.
• Complexity and custom requirements.

3. Decide Your Core Pricing Model

Use one or a mix of these, but always keep it simple for the client:

A. Per-Post Pricing (Most Common)

Good for clients who buy links individually or in small batches.

Example freelancer price ladder (content + placement):

• Tier 1 (Lower DR / general blogs): SGD 200–350 per post
• Tier 2 (Mid DR 30–50, niche-relevant): SGD 350–600 per post
• Tier 3 (High DR 50+ / strong Singapore traffic): SGD 600–1,200+ per post

Example agency price ladder:

• Tier 1: SGD 300–500
• Tier 2: SGD 500–900
• Tier 3: SGD 900–1,500+

You adjust within each tier based on:

• DR/DA
• Estimated organic traffic
• Niche (finance/legal/medical usually more expensive)
• DoFollow vs sponsored tags, and whether it’s clearly marked “sponsored”
• Content length (e.g. 800 vs 1,500 vs 2,000 words)

B. Package / Bundle Pricing

Aligns with how SEO packages in Singapore are commonly structured (flat monthly for a set scope).

For example, as a freelancer:

• Starter – SGD 600–900/month

  • 1–2 guest posts/month on DR 20–40
  • 800–1,200 words each
  • Basic monthly report (URLs, anchors, metrics)

• Growth – SGD 1,200–1,800/month

  • 3–4 guest posts/month on DR 30–50
  • 1,000–1,500 words
  • Mix of local (SG) and relevant international sites
  • Simple link/traffic summary

• Authority – SGD 2,000–3,500+/month

  • 5–8 guest posts/month
  • Priority on DR 40–60+ sites, more local SG placements
  • Negotiated anchor strategy + quarterly review

As an agency, you can scale these numbers up (higher prices and more volume) to sit in the SGD 1,500–5,000+ range often used for SEO retainers, especially if guest posts are part of a larger SEO package.

C. Hybrid Model (Base Retainer + Per-Post)

Useful for longer-term campaigns:

• Base retainer (e.g. SGD 500–1,500/month) for:
  • Strategy
  • Prospecting
  • Communication & reporting
• Per post fee (e.g. SGD 300–800 per post) on top

This lets you maintain margin even if some months have fewer placements but more outreach work.

4. Add Clear Pricing Variables

Define what changes the price so clients understand differences between a SGD 250 and SGD 900 guest post.

Common variables:

• Domain Rating / Authority
• Organic traffic (approximate monthly visits)
• Geo relevance (Singapore-based sites often more valuable for SG clients)
• Niche difficulty (finance, legal, health, insurance often cost more)
• Content length and complexity
• Turnaround time (rush fees for 5–7 day delivery)

Example structure:

• Base price for DR 30–40, 1,000–1,200 words, general niche: SGD 350
• • SGD 100 if DR 40–50
• • SGD 150 if DR 50+
• • SGD 50–100 for complex niches (e.g., finance/medical)
• • SGD 50–150 rush fee if needed within 5 days

5. Singapore-Specific Angle: Local Sites vs Global

Guest posting on Singapore sites (for local SEO + trust) is typically priced higher due to limited supply and higher relevance.

You might:

• Create a “Local SG” add-on: +SGD 100–300 for posts on Singapore-based domains with local traffic.
• Maintain a private list of SG sites broken into tiers by DR & traffic, similar to how marketplace lists segment sites.

For example:

• SG DR 20–30, 5k–10k traffic: SGD 250–400
• SG DR 30–50, 10k–50k traffic: SGD 400–800
• SG DR 50+, 50k+ traffic: SGD 800–1,500+

(These figures assume you either pay site fees or invest significant outreach time.)

6. Freelancers vs Agencies: How to Position Your Pricing

Freelancer:

• Focus on lean operations and personalised service.
• Keep fewer tiers, but be explicit on deliverables.
• You can be competitive on price but stay above “cheap SEO” levels that imply low-quality work (e.g. avoid pricing that implies only 1–2 hours of effort per post when agencies charge SGD 100–175/hour).

Agency:

• Bundle guest posts into SEO packages (on-page + content + links).
• Use higher hourly-equivalent rates (SGD 80–150/hour) to cover:
  • Staff
  • Account management
  • QA and strategy
• Offer tiered retainers (e.g. SGD 1,500 / 3,000 / 5,000+ per month) with a defined range of guest posts + other SEO deliverables, aligning with common SEO pricing bands in Singapore.

7. Practical Example: Building a Simple Rate Card

For a freelancer:

Per Post (Content + Placement)

• DR 20–30, general niche: SGD 220
• DR 30–40, general niche: SGD 320
• DR 40–50, niche relevant: SGD 480
• DR 50+, strong SG or regional traffic: From SGD 750

Monthly Packages

• Lite (SGD 800/month)

  • 2 guest posts (DR 20–40)
  • 1 simple monthly report

• Standard (SGD 1,500/month)

  • 4 guest posts (DR 30–50 mix)
  • Basic anchor text planning + reporting

• Premium (SGD 2,500/month)

  • 6 guest posts (at least 3 on DR 40+ and 2 SG-based)
  • Quarterly strategy call & competitive link review

You then adjust based on your actual costs and the quality of sites you can reliably access.

8. Implementation Checklist

Before finalising your prices:

1. Calculate your minimum viable rate

   • What is your target monthly income?
   • How many guest posts can you realistically deliver per month?
   • Work backwards to get minimum price per post.

2. Audit your supply

   • How strong are the sites you can consistently get published on (DR, niche, geo)?
   • If your list is strong and vetted, charge more.

3. Standardise inclusions

   • Define what every guest post includes:
     • Content length & quality level
     • Number of links allowed
     • Image inclusion or not
     • Basic on-page optimisation for the article (headings, internal links)

4. Create a clean one-page price sheet

   • 3 tiers for per-post
   • 2–3 monthly packages
   • Clear notes on what increases price (rush, SG, high DR, etc.)

5. Review annually

   • As your portfolio, demand, or costs grow, raise rates gradually—especially if you move closer to agency-level operations.

If you like, share:

• Whether you’re a freelancer or agency,
• Your current per-post costs and site list quality,
  and I can draft a custom rate card in SGD that fits your positioning in Singapore.