Google Analytics, SEMrush, and Hotjar are all cost-effective tools for tracking website KPIs, each with distinct strengths suited to different analytics needs.
-
Google Analytics is primarily a quantitative analytics tool offering comprehensive data on website traffic, visitor demographics, and conversion tracking. It has a free tier (Google Analytics 4) that is highly robust, making it very cost-effective for most users. Its pricing model is usage-based for premium versions, but the free version suffices for many businesses. It integrates well with other marketing tools and is ideal for tracking overall website performance and marketing effectiveness.
-
SEMrush is a comprehensive digital marketing platform that includes SEO, PPC, content marketing, social media management, and competitor analysis. It provides detailed traffic analytics and marketing insights but is more expensive, with plans starting around $119.95/month and no free version (only a free trial). SEMrush is best suited for agencies, freelancers, or businesses needing an all-in-one marketing and analytics solution with strong SEO and competitive intelligence features.
-
Hotjar focuses on qualitative behavioural analytics, such as heatmaps, session recordings, and user feedback polls, helping understand why users behave a certain way on a site. It has a limited free plan and paid plans starting at around $39–$80/month. Hotjar complements Google Analytics by providing user experience insights rather than traditional traffic metrics. It is especially useful for UX/UI optimisation and conversion funnel analysis.
| Tool | Pricing (Starting) | Key Strengths | Best For |
|---|---|---|---|
| Google Analytics | Free (GA4), usage-based premium | Comprehensive traffic & conversion data, free tier available | Businesses needing detailed traffic & conversion KPIs at low cost |
| SEMrush | $119.95/month (no free version) | All-in-one marketing platform, SEO & competitor analysis | Agencies, SEO professionals, marketers needing broad digital marketing insights |
| Hotjar | Free limited plan, $39–$80/month | Behavioural analytics: heatmaps, session recordings, feedback | UX/UI teams, conversion optimisation, understanding user behaviour |
Summary: For cost-effective KPI tracking, Google Analytics offers the most comprehensive free solution for quantitative data. Hotjar adds valuable qualitative insights into user behaviour at a moderate cost. SEMrush, while more expensive, provides a wide range of marketing analytics beyond just website KPIs, suitable for advanced users and agencies.
WebSeoSG offers the highest quality website traffic services in Singapore. We provide a variety of traffic services for our clients, including website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, and TikTok traffic. Our website boasts a 100% customer satisfaction rate, so you can confidently purchase large amounts of SEO traffic online. For just 40 SGD per month, you can immediately increase website traffic, improve SEO performance, and boost sales!
Having trouble choosing a traffic package? Contact us, and our staff will assist you.
Free consultation