Scaling a Reels Strategy Across Multiple Products or Brands

Core Principles for Scaling Reels Across Multiple Products or Brands

Scaling an Instagram Reels strategy involves centralized planning, templated content creation, cross-brand collaborations, and data-driven consistency to maintain efficiency while preserving unique brand identities.

1. Develop a Unified Content Framework with Brand Customization

Create a content calendar that batches production for multiple products or brands, filming 3-4 Reels per week per account in dedicated sessions to ensure consistency without burnout. Use templates and built-in tools (e.g., trending audio, effects) as a base, then customize with brand-specific elements like niche hashtags, keywords in captions, and aligned messaging to avoid generic content. For portfolios of brands, treat Reels as a strategic channel analyzed across 160K+ accounts, focusing on high-performing formats (e.g., informational, demonstrative) that adapt to each brand's audience needs.

2. Leverage Trends and Features Uniformly

Monitor TikTok for emerging trends and Instagram's new features (e.g., Collab posts, expanded Reels) to push visibility across all accounts—Instagram prioritizes early adopters on the Discover page. Adapt trends without diluting identity: pair viral audio with branded hashtags or challenges, as seen in multi-product brands like Sephora (product demos) and Sugarfina (influencer teasers).

3. Scale Through Collaborations and Cross-Promotion

Partner with influencers or complementary brands using Instagram's Collab feature to co-post, expanding reach to new audiences shared across your portfolio. For multiple brands, run Reel challenges or series (e.g., The Woobles recreating memes with kits) that showcase products naturally, then cross-promote top performers via boosts or ads reaching 675M+ users. Examples include r.e.m beauty's shoppable influencer Reels and Kosas' testimonial compilations, scalable by rotating creators per product line.

4. Optimize Posting, SEO, and Analytics for Efficiency

Post at peak audience times via Insights, using 5-10 niche hashtags and keywords for discoverability across accounts. Blend organic with paid: boost high-engagement Reels (e.g., for awareness or sales) and track performance to refine—Reels excel at top-of-funnel for multiple brands. Prioritize original, high-quality content (no watermarks) to boost algorithm ranking via engagement history and creator credibility.

5. Production and Management Tips for Multi-Brand Scale

• Batch and plan like campaigns: Film multi-brand content in one session, varying openings (text, motion, BTS) for testing.
• Audience segmentation: Tailor by funnel stage—awareness Reels for new products, demos for established ones.
• Measure portfolio-wide: Use Insights to compare what works (e.g., humor, tutorials) and iterate, as brands treating Reels strategically outperform competitors.

This approach ensures scalability: start with 1-2 shared strategies (e.g., trends, collabs), then customize per product/brand for sustained growth.