Common website KPIs vary across industries like e-commerce, B2B, non-profit, and education, but some core metrics are widely used with industry-specific emphasis.
E-commerce KPIs focus heavily on sales and customer behaviour metrics such as:
- Conversion rate (percentage of visitors who make a purchase)
- Average order value (AOV)
- Customer acquisition cost (CAC)
- Cart abandonment rate
- Bounce rate and page views per visit (engagement indicators)
- Return customer rate and revenue-related KPIs.
B2B website KPIs often include:
- Customer acquisition cost (CAC)
- Conversion rate (visitor to lead or customer)
- Average order value (AOV)
- Customer lifetime value (CLTV)
- Lead generation metrics like form fills, marketing-qualified leads (MQLs), and sales-qualified leads (SQLs)
- Website traffic and engagement metrics such as pageviews and average time on page.
Non-profit website KPIs typically emphasise engagement and conversion related to donations and awareness:
- Unique visitors and pageviews (traffic)
- Average time on page (content engagement)
- Conversion rate for donations or sign-ups
- Newsletter subscribers and email list growth
- Actions per visit (engagement with calls to action)
- Bounce rate and exit rate to identify drop-off points.
Education website KPIs focus on user engagement and lead generation for enrolment:
- Unique visitors and pageviews
- Average session duration and time on page (content engagement)
- Conversion rate for inquiries or applications
- Bounce rate and exit rate
- Newsletter subscribers or sign-ups for events or courses.
Common KPIs across all industries include:
- Pageviews: total views of pages to gauge traffic volume.
- Average time on page/session duration: measures engagement quality.
- Bounce rate: percentage of visitors leaving after one page, indicating relevance or usability issues.
- Conversion rate: critical for measuring goal completions, whether purchases, sign-ups, or donations.
- Exit rate: identifies pages where users commonly leave the site.
- Customer acquisition cost and lifetime value (more relevant for commercial sites).
In summary, while e-commerce and B2B sites prioritise sales and lead metrics, non-profits and education sites focus more on engagement and conversion related to donations or enrolments. All industries benefit from tracking traffic, engagement, and conversion KPIs to optimise website performance and meet business goals.
WebSeoSG offers the highest quality website traffic services in Singapore. We provide a variety of traffic services for our clients, including website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, and TikTok traffic. Our website boasts a 100% customer satisfaction rate, so you can confidently purchase large amounts of SEO traffic online. For just 40 SGD per month, you can immediately increase website traffic, improve SEO performance, and boost sales!
Having trouble choosing a traffic package? Contact us, and our staff will assist you.
Free consultation