The market rate breakdown for common print advertising design tasks in Singapore generally falls within these ranges:
| Design Task | Typical Cost Range (SGD) | Notes |
|---|---|---|
| Print Advertisement Design | $500 to $1,500 (design only) | With content creation, costs can rise to $1,500 to $3,000+; revisions usually billed separately at ~$50 per edit. |
| Brochure Design (simple, 2 pages) | From $200 (freelancer) to $1,500+ (agency) | Depends on complexity and designer experience; printing costs are separate. |
| Poster Design | $30 to $300 | Varies by size, complexity, and designer type (freelancer vs agency). |
| Illustrations for Print | $500+ for 5-10 illustrations (freelancer) | Agency or in-house costs higher; usage rights affect pricing. |
| Bus Ad Design | From $2,800 for single deck bus | Higher for double decker or bendy bus ads; agency pricing. |
Additional Context:
- Freelancers typically charge lower rates (e.g., $150-$500 for simple print designs), but may not include printing or content creation.
- Agencies package print design with other marketing services, starting around $1,500 and up, offering more comprehensive solutions including content and multiple revisions.
- In-house designers cost from $2,000+ monthly salary, which may be cost-effective for ongoing needs but can risk quality without proper training.
- Printing costs for posters in Singapore range from about $19 for A3 size to $65-$85 for A1, with lamination and express services adding extra fees.
Market Trends:
- Print advertising spend in Singapore is stable but slightly declining due to digital shift; however, tactile and eco-friendly print materials are gaining consumer interest.
- Agencies and freelancers often exclude printing costs from design fees, so budgeting separately for production is necessary.
This breakdown provides a practical guide to budgeting for print advertising design tasks in Singapore as of 2025.
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