The Gross Merchandise Value (GMV) breakdown by category on Shopee in the first quarter of 2025 shows that the largest category is Home and Living, followed by Beauty, Health, and Personal Care. Electronics is also a significant category but ranks below these two in GMV share for Shopee.
Additional context from 2024 data indicates that while Electronics holds a leading position in the broader e-commerce market with about 25% revenue share, on Shopee specifically, Home and Living and Beauty categories dominate the GMV.
To summarise the key Shopee GMV categories by size in Q1 2025:
- Home and Living (largest GMV share)
- Beauty, Health, and Personal Care (second largest)
- Electronics (important but smaller share compared to the above)
This reflects Shopee’s category strengths and consumer preferences in the marketplace during this period.
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