Integrating GA4 Data with Google Ads, Search Console, and Data Studio

To integrate Google Analytics 4 (GA4) data with Google Ads, Search Console, and Data Studio, follow these key steps:

1. Link Google Ads with GA4

   • In GA4, go to Admin > Property > Google Ads Links.
   • Click Link, select your Google Ads account, and enable Auto-Tagging for accurate tracking.
   • After linking, import GA4 conversions into Google Ads to measure campaign performance effectively.

2. Combine GA4 and Search Console Data

   • Identify shared dimensions like country, device, page, and date available in both GA4 and Search Console.
   • Export data from GA4 (sessions, conversions) and Search Console (clicks, impressions, queries).
   • Join these datasets using shared dimensions to estimate traffic per keyword and gain deeper insights into organic search performance.
   • This can be done via APIs, BigQuery exports, or within Looker Studio (Data Studio) for easier visualization.

3. Connect GA4 to Data Studio for Visualization

   • Open Data Studio and add a new data source using the Google Analytics connector.
   • Select your GA4 property and connect it.
   • Use available GA4 metrics and dimensions to build custom reports, such as user behaviour, conversion tracking, and campaign performance dashboards.

This integrated setup enables you to track ad performance, understand organic search impact, and visualize data comprehensively in one place, improving your marketing analysis and decision-making.