The top websites in the market as of mid-2025 are dominated by google.com, with approximately 534 million monthly visits, followed by youtube.com with 208 million visits, and facebook.com at about 49 million visits. These sites show strong user engagement metrics, with facebook.com leading in pages per visit (9.17 pages) and youtube.com having the lowest bounce rate (29.8%), indicating high visitor retention and interaction.
Regarding traffic sources, competitive analysis tools emphasize the importance of understanding where competitors derive their visitors—whether from organic search, social media, or referrals. For example, if competitors gain most traffic from social media, focusing on SEO might be a strategic opportunity, and vice versa. Tools like Ubersuggest and SimilarWeb allow detailed insights into competitors’ top keywords, backlinks, and traffic sources, enabling businesses to tailor their content and marketing strategies accordingly.
In terms of user behavior and device trends, mobile browsing has overtaken desktop usage, with mobile devices accounting for over 51% of internet traffic in the market, highlighting the critical need for mobile-first SEO strategies to maintain or improve search rankings. This shift affects how websites should optimize for speed, responsiveness, and navigation to capture and retain traffic effectively.
Summary of key competitive insights:
| Metric | Leading Website | Value/Insight |
|---|---|---|
| Monthly Visits | google.com | ~534 million |
| Monthly Visits | youtube.com | ~208 million |
| Monthly Visits | facebook.com | ~49 million |
| Pages per Visit | facebook.com | 9.17 pages |
| Bounce Rate (lowest) | youtube.com | 29.8% |
| Bounce Rate (highest) | straitstimes.com | 71.37% |
| Mobile Traffic Share | Market-wide | 51.76%+ (mobile overtaking desktop) |
Recommended tools for competitive traffic analysis include Ubersuggest, SimilarWeb, SEMrush, and Exploding Topics, which provide actionable data on traffic volumes, sources, keywords, and competitor strategies to inform SEO and marketing decisions.
This competitive landscape analysis underscores the importance of leveraging data-driven insights on traffic sources, user engagement, and device usage to optimize digital presence and outperform rivals.
WebSeoSG offers the highest quality website traffic services in Singapore. We provide a variety of traffic services for our clients, including website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, and TikTok traffic. Our website boasts a 100% customer satisfaction rate, so you can confidently purchase large amounts of SEO traffic online. For just 40 SGD per month, you can immediately increase website traffic, improve SEO performance, and boost sales!
Having trouble choosing a traffic package? Contact us, and our staff will assist you.
Free consultation