Several third-party tools offer advanced analytics for Instagram Reels beyond Instagram Insights, including competitor benchmarking, multi-platform tracking, hashtag analysis, and historical data storage. These tools provide deeper insights like engagement breakdowns, best posting times, and ad performance, often with scheduling and reporting features.
Top Tools for Reels Analytics
- Metricool: Analyzes Reels, Stories, competitors, and hashtags across Instagram and other platforms; affordable plans include unlimited historical data.
- Iconosquare: Delivers flexible, advanced metrics on reach, engagement, and growth for Reels/posts/Stories; supports multi-channel dashboards, custom reports, and competitor analysis.
- Keyhole: Tracks Reels performance, influencers, sentiment, brand awareness, and optimal posting times; real-time monitoring for Instagram and others.
- Pallyy: User-friendly for creators, with Reels analytics, scheduling, and bio link tracking; straightforward pricing from $25/month.
- Social Status: Automates reporting for Reels in paid/organic campaigns, influencer tracking, and competitor benchmarking.
- Mintor: Stores Stories/Reels data longer than native tools; benchmarks against similar accounts and compares ad vs. organic performance.
- Sprout Social: Focuses on social listening, influencer insights, and detailed Reels metrics; integrates scheduling.
- Hootsuite and Buffer: Offer Reels analytics with management tools, multi-platform views, and visualizations.
| Tool | Key Reels Features | Pricing (Starting) | Free Trial |
|---|---|---|---|
| Metricool | Reels/Stories, competitors, hashtags | Affordable (free plan available) | Yes |
| Iconosquare | Advanced reach/engagement, benchmarking | $33/month | 14 days |
| Keyhole | Performance tracking, sentiment | Varies | Yes |
| Pallyy | Analytics + scheduling | $25/month | 14 days |
| Social Status | Paid/organic, influencers | Agency-focused | Check site |
Instagram Insights serves as a free baseline for Reels metrics like reach and engagement but lacks depth, historical data beyond short periods, and cross-platform comparison—making third-party tools essential for advanced needs. Select based on scale: agencies favor Iconosquare or Social Status, creators prefer Pallyy or Metricool. Most offer trials for testing Reels-specific data.
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