WebSeoSG - Online Knowledge Base - 2025-09-03

Search Engine Market Share by Device Type: Mobile vs Desktop

The search engine market share differs notably between mobile and desktop devices, with Google dominating both but with a stronger hold on mobile.

  • On mobile devices, Google commands an overwhelming 95.71% market share, followed by Bing at 1.15%, DuckDuckGo at 0.97%, and Yahoo! at 0.96% as of late 2024.

  • On desktop and tablet devices, Google's share is lower but still dominant at 86.64%, with Bing having a significantly higher share of 9.44%, Yahoo! at 2.37%, and smaller shares for Yandex and Baidu.

This indicates that while Google leads across all devices, Bing has a relatively stronger presence on desktop due to its integration with Microsoft products. Privacy-focused search engines like DuckDuckGo have a small but growing presence, especially on mobile.

In terms of internet usage by device, mobile has overtaken desktop in overall online activity, with mobile accounting for about 51.76% of internet usage compared to desktop's 47.26% in early 2025. This shift underscores the importance of mobile-first SEO strategies.

To summarise:

Device Type Google Market Share Bing Market Share Other Notables
Mobile 95.71% 1.15% DuckDuckGo 0.97%, Yahoo! 0.96%
Desktop & Tablet 86.64% 9.44% Yahoo! 2.37%, Yandex 0.51%, Baidu 0.46%

The data highlights the greater dominance of Google on mobile and a more diversified search engine usage on desktop, with Bing playing a larger role there.

This device-based market share split is critical for digital marketing and SEO, emphasizing the need for mobile optimisation given the rising mobile internet usage and Google's mobile-first indexing approach.

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