SEO Certifications and Training Programs for 2025

For 2025, some of the best SEO certifications and training programs include a mix of globally recognised and locally tailored courses that offer both free and paid options with practical, up-to-date content.

Key recommended SEO training programs are:

• Semrush Academy: Highly recommended for 2025, it offers expert-led, current SEO training for free, covering foundational to advanced strategies with certification upon completion.

• HubSpot Academy, Ahrefs Academy, Yoast SEO Academy, Moz Academy: These platforms provide comprehensive SEO courses with certifications, suitable for various skill levels.

• WSQ Search Engine Optimisation (SEO) Course: A hands-on, WSQ-accredited 2-day course focusing on keyword research, on-page SEO, analytics, and local SEO strategies, with up to 90% funding support available.

• Traffic Think Tank: A paid membership offering 200+ hours of deep-dive SEO training and a private community for ongoing support, ideal for serious SEO practitioners.

• Other platforms: Udemy, Skillshare, Coursera, and SkillsFuture offer a range of SEO courses, some with certification, catering to different learning preferences and budgets.

Paid courses often provide structured learning, vetted content by industry experts, and practical applicability, which can accelerate skill acquisition and career advancement.

Additionally, courses like Web Analytics & SEO combine SEO fundamentals with analytics skills, enhancing the ability to measure and optimise SEO performance effectively.

In summary, for 2025, prioritise SEO training that is current, practical, and offers certification to validate your skills, with Semrush Academy and WSQ SEO Course among the top picks.