Google Analytics offers a free version (GA4) for most users and a premium enterprise version (Google Analytics 360, or GA360) starting at $50,000–$150,000 annually, with costs scaling based on data volume. Pricing varies across sources, with GA4 360 often cited at a $50,000 base (including up to 25 million monthly events) and scaling higher for excess usage, while some reports list $150,000 as the entry for larger enterprises.
Free Version (Google Analytics 4)
GA4 meets 80% of business needs with features like machine learning insights, basic custom reporting, 10 million monthly hit limits, and 14 months of data retention. It's ideal for small to medium sites, with no direct costs beyond optional implementation.
Premium Version (Google Analytics 360)
Designed for enterprises with high data volumes, GA360 provides unsampled reporting, higher limits (e.g., 500 million hits/month), unlimited data retention, BigQuery integration, advanced attribution, and dedicated support.
Key pricing details:
- Starting cost: $50,000/year (up to 25M events/month) per some sources; $150,000/year minimum in others.
- Usage-based scaling: Events over thresholds add fees; rollup/sub-properties billed at 150% of base (e.g., 100 events = 150 billed).
- Additional expenses: Implementation (40-60% of license in first year for similar tools), training, and services like server-side setup.
| Feature | Free GA4 | GA360 |
|---|---|---|
| Data Limits | 10M hits/month | 500M+ hits/month |
| Data Retention | 14 months | Unlimited |
| Reporting | Basic, sampled | Unsampled, advanced |
| Support | Community | Dedicated |
Sources conflict on exact entry pricing ($50K vs. $150K), likely due to custom quotes, data tiers, or GA4 vs. Universal Analytics transitions—contact Google for tailored quotes.
Alternatives to GA360
For cost savings, consider privacy-focused or scalable options:
- Fathom Analytics: Starts at $15/month (100K pageviews), up to $470/month (25M pageviews); simple, no data sampling, GDPR-friendly.
- Adobe Analytics: $100K+ annually (enterprise tier $400K+), with unlimited processing but high implementation (40-60% extra). GA4 free tier suffices for most; upgrade only if exceeding limits or needing enterprise features. Recent 2025 updates like cost data imports from Meta/TikTok/Reddit enhance free GA4 value without premium costs.
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