The Growth of the Food Supplement Market and iHerb’s Role in It

The global food supplement market is experiencing robust growth, driven by increasing health awareness, aging populations, and the rise of e-commerce platforms. The dietary supplements market alone is projected to grow from USD 179.53 billion in 2024 to USD 258.75 billion by 2029, at a compound annual growth rate (CAGR) of 7.6%. Similarly, the food supplement ingredients market is expected to grow from $17.26 billion in 2025 to $29.70 billion by 2032, at a CAGR of 8.06%.

iHerb plays a significant role in this expanding market by leveraging its strong e-commerce platform and tailored user experience, especially in Southeast Asia. It has gained considerable traction among consumers and small-scale resellers by offering a wide range of trusted global supplement brands with competitive pricing, localized language support, transparent shipping costs, and efficient logistics partnerships that ensure fast and reliable delivery. This user-centric approach helps iHerb overcome common challenges in cross-border supplement purchases, such as customs delays and unclear import duties.

In specific markets, iHerb has become a top online store for care products, including supplements, ranking second in sales with US$25.0 million in 2024, just behind the market leader. To further increase its market share, iHerb has engaged in detailed market research and developed localized social media and influencer marketing strategies to better understand consumer behaviour and preferences, enhancing brand awareness and conversion rates.

Overall, iHerb’s role in the food supplement market is that of a key international e-commerce player facilitating access to a broad range of health and wellness products, supporting the market’s growth through digital innovation and customer-centric services.