What is iHerb and How Does It Operate as a Global Wellness Platform?

iHerb is a global eCommerce platform specializing in vitamins, minerals, supplements, and other health and wellness products. It operates as one of the world's largest online retailers in this sector, offering over 50,000 products from more than 1,800 brands and shipping to over 180 countries.

The company was founded in 1996 and has since developed a proprietary technology platform to support its extensive product catalog and global customer base. iHerb focuses on providing high-quality wellness products at competitive prices with a convenient shopping experience.

Beyond retail, iHerb operates the iHerb Wellness Hub, a digital multimedia platform launched in 2025 that serves as a comprehensive global wellness resource. This platform offers over 1,200 expert-written articles, recipes, videos, and podcasts covering topics such as sleep, gut health, menopause, bone health, hair loss, fitness, nutrition, and beauty. The content is created by healthcare professionals including doctors, naturopathic doctors, registered dietitians, and other experts, ensuring reliable, research-based information to help consumers make informed health decisions.

The Wellness Hub is available in 14 languages and is free to access without requiring an online profile, emphasizing iHerb’s commitment to advancing wellness globally by combating misinformation and providing trustworthy health content.

In summary, iHerb operates as a global wellness platform by combining a vast eCommerce marketplace for health products with an educational digital hub that empowers consumers worldwide with credible wellness information.