To install the Google Analytics tracking code on your website, follow these steps:
-
Create or Sign In to Your Google Analytics Account
Log in to your Google account and go to Google Analytics. If you don’t have an account, create one. -
Set Up a Google Analytics Property for Your Website
In the Admin section, create a new account and property by entering your website details such as account name, property name, and website URL. -
Get Your Tracking Code
After setup, Google Analytics will provide a unique tracking code (also called the global site tag or Measurement ID, e.g., G-XXXXXXXXXX). This code is a JavaScript snippet that collects data from your website. -
Add the Tracking Code to Your Website
Copy the tracking code and paste it into the<head>section of every webpage you want to track, just before the closing</head>tag. -
Save and Publish Your Website Changes
Ensure the code is saved and published so it loads on all pages. -
Verify Installation
Use Google Analytics real-time reports or tools like Google Tag Assistant to confirm the tracking code is working correctly.
Optional:
- For easier management, you can use Google Tag Manager to add and manage your tracking codes.
- If you use WordPress, plugins like WPCode or ExactMetrics can simplify installation and prevent code loss during theme updates.
This process allows Google Analytics to start collecting data on your website traffic and user behaviour.
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