Google Data Studio (now Looker Studio) connects seamlessly to Google Analytics (GA), especially GA4, via a native connector for creating interactive reports and visualizations.
Step-by-Step Connection Process
Follow these steps to link your GA4 property to Looker Studio:
- Sign in to Looker Studio at datastudio.google.com (or lookerstudio.google.com).
- Click Create > Data Source (or open an existing report and select Add Data).
- Search for and select the Google Analytics connector.
- Authorize access if prompted, then choose your Google account, GA4 property, and view (ensure you have Read & Analyze permissions).
- Click Connect; customize fields or schemas if needed (e.g., dimensions like Page path, metrics like Active users).
- Add the data source to a new or existing report, then build visualizations like tables, charts, or maps.
| Key Considerations | Details |
|---|---|
| Permissions | Requires Read & Analyze access to the GA4 property. |
| Multiple Properties | Create separate data sources for each GA4 or Universal Analytics property. |
| Customization | Use custom dimensions/metrics, blend with other sources (e.g., Google Ads). |
| Examples | Top pages table: Drag Page path (dimension) and Active users (metric). |
Once connected, access GA4 fields via the Google Analytics Data API for real-time reporting and dashboards. For Universal Analytics (legacy), select the appropriate connector.










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