Setting Up Conversion Tracking and Goals in Google Analytics

To set up conversion tracking and goals in Google Analytics, follow these key steps:

1. Set up Google Analytics on your website by creating an account, adding your website as a property, and embedding the tracking code into your site's HTML.

2. Define your goals in Google Analytics, which represent the desired user actions (conversions) such as purchases, form submissions, or time spent on a page. Navigate to the Admin panel, then under the View column, select Goals to create or edit goals.

3. Configure goal details by specifying the type of goal (e.g., destination URL, duration, pages/screens per session, or event). For example, a destination goal tracks when users reach a specific page like a "Thank You" page after a purchase. You enter the URL path (e.g., /thankyou.html) and choose matching criteria such as "equals to" or "begins with".

4. Optionally assign a monetary value to each goal completion to measure revenue impact. This is useful for ecommerce or lead generation tracking and can be set in the goal details.

5. Enable ecommerce tracking if applicable, to get detailed data on transactions and product performance.

6. Mark specific events as conversions in GA4 (Google Analytics 4), where all user interactions are tracked as events. You can select up to 30 events to be counted as conversions.

7. Review and analyze your conversion data regularly to optimize marketing strategies and website performance.

Additional tips:

• You can pause or turn off goal recording without deleting goals if they become irrelevant.
• Funnels can be set up to track the steps users take before completing a goal, helping identify drop-off points.
• For Google Ads conversion tracking, create conversion actions in Google Ads and link them with Google Analytics for comprehensive tracking.

This process enables you to measure key user actions effectively, providing insights to improve your website and marketing ROI.