Comparing Free vs Premium Versions of Yoast SEO: Features and Pricing

The Yoast SEO Free version provides essential SEO tools such as basic content analysis, meta tag optimisation, readability checks, and optimisation for one focus keyphrase per page or post. It helps improve your website’s visibility in search engines and is suitable for beginners or small sites.

The Yoast SEO Premium version offers a significantly expanded feature set designed for marketers, business owners, and content teams managing larger or more complex sites. Key additional features include:

• Optimisation for up to 5 focus keyphrases per page/post (vs. 1 in free).
• Internal linking suggestions to improve site structure and SEO.
• A Redirect Manager to easily set up URL redirects, including CSV import/export and REGEX support.
• Social media previews to see how posts appear on platforms like Facebook and X.
• Content workouts such as orphaned content and cornerstone content tools to maintain site health.
• AI-generated SEO titles and meta descriptions with unlimited access (free has limited).
• AI optimisation suggestions for content improvement.
• Bot blocker to block unwanted crawlers like GPTBot.
• Access to Yoast Academy and 24/7 premium support with fast response times.
• Inclusion of SEO add-ons like News SEO, Local SEO, and Video SEO (as of July 2025).
• Automatic creation of schema markups for rich snippets.

In terms of pricing, the free version is, of course, free to use, while Yoast SEO Premium is a paid upgrade. Pricing details vary but typically involve an annual subscription fee per site, which grants access to all premium features and support.

Summary Table:

Choosing between the two depends on your SEO needs and budget. The free version is sufficient for basic SEO and smaller sites, while Premium is ideal for those seeking advanced optimisation, better workflow, and additional tools to manage larger or more complex websites effectively.