Marketing Automation Tools for Tech and Software Companies

For tech and software companies, effective marketing automation tools should support complex customer journeys, multi-channel engagement, lead management, and deep analytics. Some of the best marketing automation tools suited for this sector in 2025 include:

• LeadSquared: Automates lead engagement and captures activity data across channels, helping both marketers and sales teams identify sales-ready leads using machine learning for better conversion insights.

• Maropost Marketing Cloud: Enables building complex, event-driven customer journeys across email, web, mobile, and social media with machine learning for personalized recommendations and deep segmentation.

• Oracle Eloqua: A strong B2B marketing automation platform offering campaign and lead management across multiple channels like email, web, video, and mobile, ideal for targeting tech buyers at various purchase stages.

• MoEngage: Excels in cross-channel marketing and real-time engagement with AI-driven channel and timing recommendations, visual journey orchestration, and strong mobile-first features—great for SaaS and app-based tech companies.

• Sharpspring: An all-in-one marketing automation tool with behavior-based emails, CRM, social media management, and website tracking. It is cost-effective and suitable for agencies but less ideal for SaaS companies needing robust integrations.

These platforms offer features critical for tech/software firms such as multi-channel campaign automation, lead capture and scoring, customer journey orchestration, AI-driven personalization, and analytics to optimize marketing efforts. The choice depends on company size, budget, and specific needs like mobile engagement or agency support.