Introduction to Facebook Page Management Costs

Facebook Page management costs generally include two main components: advertising expenses and social media management fees.

For advertising, the average cost per click (CPC) on Facebook is about $1.10, and the cost per thousand impressions (CPM) is around $7.34. Businesses typically spend between $500 and $2,000 per month on Facebook ad campaigns, depending on their goals and audience targeting.

Regarding management fees, hiring a social media manager to handle a Facebook Page can cost between $30 and $140 per hour. For full-time management (about 160 hours per month), monthly fees can range from $500 to $2,500, depending on the level of service, content creation, client involvement, and expertise. Managing just a single Facebook Page usually costs less than managing multiple platforms.

Additionally, social media agencies often offer packaged services. For example, basic packages may start at around $500 per month for a few posts and performance monitoring, scaling up with more frequent posts and additional services.

In summary, Facebook Page management costs combine advertising budgets (starting around $500/month) and management fees (starting around $500/month), with total expenses varying widely based on campaign scope and service level.