Shopee's Economic Impact and Support for SMEs

Shopee significantly impacts the economy by supporting small and medium-sized enterprises (SMEs) through digital commerce and regional market expansion. It enables SMEs to grow by providing a platform that simplifies cross-border trade, logistics, and customer service, allowing sellers to reach wider consumer bases without additional costs. For example, Shopee’s International Platform (SIP) helps local sellers expand into neighboring markets like Malaysia and Thailand, resulting in substantial increases in orders and gross merchandise value.

Shopee’s platform drives economic inclusion by empowering over 145,000 sellers to achieve notable sales growth, contributing to a broader digital economy with a gross merchandise volume projected to reach $83.4 billion in 2024. The platform’s integration of gamified shopping experiences and AI-driven personalisation enhances user engagement, further boosting sales and SME visibility.

Moreover, Shopee’s support aligns with broader economic goals, contributing billions to GDP and fostering SME digitalisation. SMEs benefit from streamlined logistics, secure payment solutions, and tailored features that help them manage pricing, promotions, and product selection effectively. This digital empowerment is crucial as SMEs form the backbone of the economy, accounting for a significant share of employment and GDP, and must adopt e-commerce to remain competitive in an evolving market.

In summary, Shopee supports SMEs by providing accessible digital tools, regional market access, and operational support, driving economic growth and digital transformation for small businesses.