Case Studies: ShopSG's Transformation and Tiger Beer's Micro-Narratives

I don't have specific information about ShopSG's transformation or Tiger Beer's micro-narratives in the provided search results. The search results contain case studies of other Singapore retailers and businesses—such as COURTS Singapore, Bengawan Solo, and various F&B establishments—but they do not include detailed case studies for the two companies you've asked about.

To provide you with accurate information about ShopSG's transformation journey and Tiger Beer's micro-narrative strategy, I would need search results that specifically cover these companies' digital transformation initiatives or marketing campaigns. If you're interested in learning about these specific cases, I'd recommend:

• Searching for official announcements or press releases from ShopSG and Tiger Beer
• Looking for industry publications or business case study databases that may have documented their transformation efforts
• Checking if these companies have published their own case studies or success stories on their corporate websites

If you'd like, I can provide information about the other Singapore retail transformation case studies available in the current search results, which demonstrate successful digital transformation strategies in the local market.