How should headings, URL structure and image alt text be optimised on a page?

For a page, optimise headings by using one clear H1 for the main topic, then H2s for major sections and H3s for subsections so the content reads as a logical outline. Keep headings descriptive, short, and aligned with the content below them, without keyword stuffing.

For URL structure, keep URLs short, descriptive, and easy to read; use lowercase words separated by hyphens, include the main topic where natural, and avoid unnecessary numbers, parameters, and deep folder chains. If a URL must change after publishing, use a proper redirect so users and search engines are sent to the new address.

For image alt text, write text that accurately describes what the image shows and why it matters, especially for screen readers and image understanding. Keep it concise and useful, use keywords only when they fit naturally, and leave alt text empty for purely decorative images.

Quick checklist

• Use one H1 per page
• Structure sections with H2s and H3s in order
• Make headings clear and descriptive
• Keep URLs short, lowercase, and hyphenated
• Avoid unnecessary parameters and clutter in URLs
• Write alt text that describes the image, not just the keyword
• Use empty alt text for decorative images

If useful, a sample page structure can be provided for a blog post, product page, or service page.