Singapore's food delivery market grew 13% in 2025 to reach approximately US$2.9-3 billion, though this growth rate lags behind the Southeast Asian average of 18%.
Market Dominance and Competition
Grab has consolidated its leadership position in Singapore, increasing its market share from 65% to 69% locally in 2025. Regionally, Grab strengthened its dominance further, lifting its share from 53.8% in 2024 to approximately 55% in 2025, generating an estimated US$12.5 billion in food delivery gross merchandise value (GMV) across Southeast Asia.
Foodpanda's local market share declined from roughly 27% to 24% in 2025. However, at the regional level, ShopeeFood has surpassed Foodpanda to become the second-largest food delivery platform in Southeast Asia.
Key Growth Challenges
Singapore faces several structural constraints limiting faster growth:
- Limited delivery rider pool: Unlike larger, more populous neighbours, Singapore has a constrained supply of delivery riders, creating operational bottlenecks.
- High service costs: Food delivery expenses in Singapore are relatively expensive, particularly when affordable offline dining alternatives are readily available.
- Consumer price sensitivity: Maintaining double-digit growth will require platforms to improve operational efficiency as consumers increasingly weigh alternatives such as dining out or self-pick-up options.
Regional Context
Southeast Asia's food delivery market collectively grew 18% in 2025 to reach US$22.7 billion in GMV, accelerating from 13% growth in 2024. Platforms in the region fulfilled between 8.5 and 9.5 million food delivery orders daily on average in 2025—nearly double India's estimated 4-5 million daily orders despite India having roughly twice Southeast Asia's population.
Future Outlook
To sustain growth momentum, platforms will need to prioritise technology adoption and operational density to improve efficiency and raise market ceilings. The competitive landscape continues to evolve, with affordability emerging as a key strategic focus across the region's food delivery platforms.
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