Case Studies Demonstrating CLS Improvements and Business Impact

Here are some case studies demonstrating improvements in Customer Lifetime Value (CLV) and their business impact:

• A client saw a 4% conversion rate improvement by fine-tuning a propensity scoring model, leading to an expected increase of RM500,000 in CLV within a year. This also resulted in revenue growth across departments through cross-selling and reduced marketing costs by optimising communication frequency per customer.

• PDPAOLA, a jewelry brand, improved its CLV by 5% after unifying online and in-person sales channels using Shopify POS. This also sped up checkout by 50% and improved inventory management efficiency, supporting their expansion into physical retail.

• In the video streaming sector, customer-centric strategies focusing on personalization at scale and consolidated consumer data have been shown to maximize CLV and average revenue per user (ARPU). This approach enables delivering the right content to the right customer at the right time, improving profitability by shifting focus from acquisition to maximizing existing customer value.

These examples illustrate that improving CLV through data-driven personalization, unified customer data, and optimized marketing can significantly boost revenue, reduce costs, and enhance customer experience across industries.