Typical hourly rates for website development show that freelancers generally charge between SGD 30 and SGD 120 per hour, depending on their experience and project complexity, while agencies charge higher rates, typically from SGD 49 up to SGD 200 per hour, especially for complex or custom projects.
In terms of total project cost:
- Freelancers often charge between SGD 3,000 and SGD 10,000 for a website, suitable for small to medium projects with more flexible pricing and potentially more revisions.
- Agencies usually cost more, ranging from SGD 6,000 to SGD 20,000 or more, reflecting their full-service offerings including UI/UX research, prototyping, development, and marketing support.
Key differences include:
| Aspect | Freelancer | Agency |
|---|---|---|
| Hourly Rate | SGD 30–120 | SGD 49–200 |
| Project Cost Range | SGD 3,000–10,000 | SGD 6,000–20,000+ |
| Flexibility | Higher, more revisions possible | More structured, less flexible |
| Services Included | Mainly design, some SEO/copywriting | Full-service: design, development, marketing, SEO, project management |
| Suitable For | Small to mid-scale projects | Medium to large, complex projects |
Agencies tend to have higher overhead costs (staff, office, tools), which explains their higher rates, but they also provide a broader range of expertise and resources. Freelancers may be more cost-effective for simpler websites or smaller budgets but might lack the capacity for large-scale or highly integrated projects.
For example, a basic brochure-style website (around 5 pages) might cost SGD 1,000 to SGD 5,000 with a freelancer, while an agency might charge more for additional services and complexity.
In summary, freelancers offer more affordable and flexible options for smaller projects, whereas agencies command higher rates justified by comprehensive services and larger team capabilities.
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