Different Types of SEO Services: Local, E-commerce, Enterprise, and More

The main types of SEO services include Local SEO, E-commerce SEO, Enterprise SEO, and foundational categories like On-page, Off-page, and Technical SEO. Each type targets specific goals and audiences:

• Local SEO focuses on improving visibility in local search results, helping businesses appear in map listings and local directories by optimising Google Business Profile, managing citations, acquiring reviews, and using location-specific keywords. It is ideal for businesses targeting customers in a specific geographic area.

• E-commerce SEO aims to boost online store visibility in search engines and shopping results by optimising product pages, site structure, and user experience to increase sales and traffic.

• Enterprise SEO is designed for large organisations with complex websites, focusing on scalable strategies, technical SEO audits, content optimisation, and competitive analysis to improve rankings on a large scale.

• On-page SEO involves optimising individual web pages through title tags, meta descriptions, header tags, keyword placement, and internal linking to improve relevance and user experience.

• Off-page SEO includes activities outside the website such as link building, guest blogging, and content marketing to increase site authority and rankings.

• Technical SEO ensures the website’s infrastructure supports search engine crawling and indexing, including site speed, mobile-friendliness, and fixing errors.

These services can be offered individually or combined into full-service SEO packages depending on business needs. Local SEO, for example, adds specific layers like Google Business Profile optimisation and local citations on top of foundational SEO practices to target nearby customers effectively.

In summary, SEO services vary by focus—local for geographic targeting, e-commerce for online retail, enterprise for large-scale optimisation, and foundational types that support all SEO efforts.