WebSeoSG - Online Knowledge Base - 2025-09-03

Navigating Regulatory Compliance in Property Marketing

Navigating regulatory compliance in property marketing requires strict adherence to laws and guidelines that ensure truthful, transparent, and ethical advertising and data handling.

Key compliance points include:

  • Truthful Advertising: Property advertisements must not contain false, misleading, or inaccurate information. All claims about the property, including price and terms, must strictly follow the client’s instructions and be verifiable. Misrepresentation or inflating prices is prohibited.

  • Client Consent: Agents must obtain prior written consent from clients before advertising their properties. Additionally, transaction details such as sale price or parties involved cannot be disclosed without written consent from all parties.

  • Removal of Advertisements: Once a property is no longer available or the agency agreement ends, all related advertisements must be promptly removed.

  • Identification and Transparency: All marketing materials must clearly identify the agent or agency, maintaining transparency and accountability.

  • Data Protection Compliance: When handling personal data in digital marketing or transactions, compliance with data protection laws such as the Personal Data Protection Act (PDPA) is mandatory. This includes lawful collection, use, and sharing of data, with proper consent or legal basis.

  • Record-Keeping and Due Diligence: Agents must conduct customer due diligence, maintain transaction records for a specified period, and report suspicious activities to relevant authorities to prevent money laundering and fraud.

  • Advertising Ethics: Marketing must comply with broader advertising codes of practice that regulate commercial advertising standards, ensuring ethical conduct across all media formats.

In summary, property marketing compliance involves truthful representation, client consent, data privacy adherence, and ethical advertising practices to maintain market integrity and consumer trust.

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