The free version of Google Analytics provides a robust set of features suitable for most small to medium businesses, including real-time data, event tracking, audience segmentation, and custom dashboards, with no direct financial cost.
In contrast, Google Analytics 360 is a premium, enterprise-level solution designed for businesses with advanced analytics needs and high data volumes. Its pricing starts at approximately $50,000 to $150,000 per year, depending on the version and usage. GA4 360 uses a usage-based pricing model, where the base fee covers up to 25 million monthly events, and additional events incur extra charges. Events pushed into rollup or subproperties are billed at 50% more, increasing costs further.
Additional costs for GA360 may include:
- BigQuery integration fees based on data volume stored and queried
- Professional services such as custom implementation, consultation, and training
- Google Cloud Platform usage fees, especially for server-side setups
The free version has limitations such as data sampling and lower data processing limits, which can impact analysis accuracy and depth. GA360 removes these limits and offers advanced features like custom funnels, audience definitions, attribution modeling, and cohort analysis, making it suitable for enterprises requiring detailed and large-scale analytics.
| Aspect | Google Analytics (Free) | Google Analytics 360 |
|---|---|---|
| Cost | Free | Starting from $50,000 to $150,000+ per year |
| Monthly Event Limit | Limited (sampling applies) | 25 million events included; extra charged beyond |
| Pricing Model | Fixed (free) | Usage-based, with additional charges for rollup/subproperties |
| Advanced Features | Basic analytics, real-time data | Advanced analytics, custom funnels, attribution, cohort analysis |
| Support & Services | Community support | Dedicated support, professional services |
| Integration Costs | None | BigQuery and cloud platform usage fees may apply |
In summary, the free Google Analytics is cost-effective for most users but has data and feature limitations, while Google Analytics 360 involves significant financial investment but offers scalable, advanced analytics capabilities tailored for enterprise needs.
WebSeoSG offers the highest quality website traffic services in Singapore. We provide a variety of traffic services for our clients, including website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, and TikTok traffic. Our website boasts a 100% customer satisfaction rate, so you can confidently purchase large amounts of SEO traffic online. For just 40 SGD per month, you can immediately increase website traffic, improve SEO performance, and boost sales!
Having trouble choosing a traffic package? Contact us, and our staff will assist you.
Free consultation