Best Posting Times for Singapore Audiences (SGT) — Data‑backed

Best overall posting windows for Singapore (SGT) audiences are lunchtime (about 11:00–14:00 SGT) and evening unwind hours (about 19:00–22:00 SGT).

Context and platform-specific guidance

• Facebook: Weekday mornings (≈08:00–10:00), lunchtime (≈12:00–14:00) and early evenings (≈18:00–20:00) typically show higher engagement for Singapore audiences.
• Instagram: Weekdays mid‑morning and midday perform well (roughly 09:00–13:00) and afternoons (≈14:00–17:00); Wednesday and Friday often show strong engagement in general studies.
• TikTok: Two strong windows — early mornings (≈06:00–10:00) and evenings (≈19:00–23:00), with evenings (19:00–22:00) commonly the highest-engagement period.
• LinkedIn: Professional audience peaks before and after work — roughly 07:30–09:00 and 17:00–18:30 on weekdays.

Why these windows work

• Lunchtime (11:00–14:00) catches people on break and produces high reach across many platforms.
• Evening unwind (19:00–22:00) captures users who are off work and actively scrolling, especially for short-form and entertainment content.
• Morning commute/just-before-work windows (07:30–10:00) are effective for news, LinkedIn and quick updates when people check feeds before the day starts.

How to apply this to your posting plan

• Use the windows above as starting schedules for each platform.
• A/B test exact times and days for 4–8 weeks, then optimise using your native analytics (reach, impressions, engagement) because audience behaviour varies by sector, age and content type.
• Practical cadence: post 3–5 times/week on Facebook, daily or multiple times/week on Instagram and TikTok (use the two windows), and 2–5 times/week on LinkedIn during workday mornings/evenings.

Caveats and evidence limits

• These recommendations aggregate regional studies and platform analyses; individual audience behaviour can differ substantially, so analytics-driven testing is necessary to confirm optimal times for your account.
• Source studies and scheduling tools use different datasets and update frequently; treat the windows as data-backed starting points rather than fixed rules.

If you’d like, I can:

• Create a 4‑week posting schedule (by platform and time slots) tailored to your content mix; or
• Suggest exact test times and metrics to track so you can validate which slots work best for your audience.