Cost Comparison of Facebook Page Management Options

The cost comparison of Facebook page management options generally involves two main components: ad spend and management fees.

1. Ad Spend:

   • The average Cost Per Click (CPC) on Facebook is about $1.10, and the Cost Per Mille (CPM) (cost per 1,000 impressions) is around $7.34.
   • Typical monthly ad spend ranges from $500 to $2,000 for general Facebook advertising campaigns, depending on business size and objectives.
   • For small businesses managing their own ads, monthly budgets typically range from S$300 to S$1,000 for brand awareness and engagement campaigns. Mid-sized businesses may spend S$600 to S$2,000, while e-commerce businesses often allocate S$1,500 to S$3,000 monthly for sales and remarketing efforts.

2. Management Fees:

   • Hiring a social media management agency or professional to handle Facebook page management (content creation, posting, monitoring, and ad campaign management) usually incurs additional monthly fees.
   • For example, some agencies offer packages starting at around $500 per month for basic management (e.g., 4 posts per month, monitoring, and engagement), scaling up with more posts and services.
   • These fees cover strategic planning, content creation, scheduling, and performance analysis, which can improve ad efficiency and ROI compared to self-managed campaigns.

Summary Table:

Choosing between self-management and agency support depends on your budget, expertise, and desired outcomes. Agencies add value by optimising campaigns and managing content but increase overall costs. Self-management reduces fees but requires time and learning to optimise effectively.

This cost structure reflects the competitive yet affordable nature of Facebook advertising and management services, allowing businesses to tailor spending according to their goals and resources.