Retargeting and Remarketing Tactics to Boost Travel Bookings

To boost travel bookings using retargeting and remarketing tactics, travel businesses should focus on personalized, segmented, and multi-channel campaigns that re-engage potential customers who have already shown interest but not completed a booking.

Key tactics include:

• Segmenting the audience based on behaviour such as viewed destinations, abandoned bookings, or downloaded materials, allowing tailored messaging for each group.

• Personalising ads dynamically to show specific hotels, tours, or travel packages that users previously viewed, increasing relevance and engagement.

• Offering incentives like limited-time discounts, bonus loyalty points, or exclusive offers to create urgency and motivate conversions.

• Creating compelling creatives with attractive visuals and clear, persuasive text that align with the traveller’s interests and stage in the booking journey.

• Leveraging an omnichannel approach by retargeting across email, SMS, app notifications, social media, and personalized web experiences to maintain consistent messaging and meet travellers where they engage most.

• Using smart technology and automation, such as AI-driven rate monitoring tools, itinerary planners, and smart calendar suggestions, to provide timely, personalised offers and simplify the booking process.

• Employing CRM retargeting by hashing customer emails and combining historical booking data with first-party cookies to build comprehensive traveller profiles for more precise ad targeting across logged-in environments.

These tactics collectively increase brand awareness, social engagement, lead generation, and customer retention, significantly improving the chances of converting interested travellers into confirmed bookings.

By implementing these strategies thoughtfully, travel companies can effectively re-engage the 98% of visitors who do not convert on their first visit, turning interest into bookings through timely, relevant, and personalised advertising.