What Pre-Launch Checklist Should Be Completed Before Going Live?

Pre-Launch Checklist Before Going Live

A solid pre-launch checklist should cover content, functionality, performance, security, tracking, and rollback readiness before the site or app is made public.

• Content review: proofread all copy, confirm branding, check images, and verify contact details.
• Link and form testing: test internal/external links, sign-up forms, checkout, login, and contact submissions.
• Mobile and browser checks: confirm the experience works well on mobile and across major browsers.
• Performance checks: test page speed, image optimisation, and overall loading behaviour.
• SEO basics: verify titles, meta descriptions, canonicals, sitemap, robots settings, and indexing readiness.
• Analytics and monitoring: install and verify analytics, crash/error reporting, and key conversion events before launch.
• Security and compliance: confirm SSL/HTTPS, privacy policy, permissions, and any required legal pages or settings.
• Accessibility review: check contrast, keyboard navigation, alt text, and other accessibility basics.
• Backup and rollback plan: take a full backup and confirm you can restore or revert quickly if needed.
• Launch communications: prepare launch announcements, social posts, and support responses in advance.
• Post-launch monitoring: watch for broken flows, errors, traffic issues, and user feedback right after going live.

If helpful, this can also be turned into a simple one-page checklist for a website, app, or product launch.