Essential On-Page SEO Techniques for Beginners

Essential on-page SEO techniques for beginners include optimising title tags, meta descriptions, content, URLs, internal linking, images, and page speed to improve search engine rankings and user experience.

Key techniques are:

• Title Tags: Use the target keyword within 60 characters in the title tag, ideally wrapped in an H1 tag to help search engines understand the page topic.

• Meta Descriptions: Write concise meta descriptions (around 150 characters) summarising the page content with the target keyword to improve click-through rates.

• Keyword Placement: Incorporate the main keyword within the first 100-150 words of content and naturally in headings (H1 to H6) to signal relevance to search engines.

• Content Quality: Create original, user-focused content that answers search intent clearly and comprehensively.

• URLs: Use clean, logical URL structures with hyphens separating words and include target keywords where possible.

• Internal Linking: Add 3 to 5 internal links per page to relevant pages using descriptive anchor text, improving crawlability and user navigation.

• External Linking: Link to authoritative, relevant external sources naturally to enhance credibility and trustworthiness.

• Image Optimisation: Use descriptive filenames and alt text for images to improve accessibility and SEO.

• Page Speed: Compress images, minify CSS/JavaScript, and leverage browser caching to improve loading times and user experience.

• Schema Markup: Implement structured data to help search engines understand content context and enable rich snippets in search results.

• User Experience (UX): Ensure the website is mobile-friendly and easy to navigate, enhancing engagement and reducing bounce rates.

Regularly review and update content to fill gaps and maintain rankings as search algorithms and user behaviour evolve.

These foundational techniques provide a solid start for beginners aiming to improve their website’s on-page SEO effectively.