Common Mistakes to Avoid When Creating Instagram Reels

Common Mistakes to Avoid When Creating Instagram Reels

Here are the most frequently cited mistakes from Instagram experts, grouped by theme for clarity. Avoiding these can improve engagement, reach, and growth on the platform.

Video Quality and Formatting Issues

• Not using the full screen: Videos that don't fill the screen look unprofessional and reduce visual appeal on a highly visual platform.
• Using low-quality, blurry, or pixelated videos: High-quality footage is essential to retain viewers and build a polished brand image.
• Poor text placement or overwhelming text: Keep text within safe dimensions (e.g., 4x5 area, avoiding bottom where captions overlap); avoid cluttering with too much text—put details in captions instead.
• Including watermarks from other platforms: Remove TikTok or similar watermarks; use Instagram's in-app tools like text, filters, and effects for better discoverability.

Content Strategy and Length

• Making Reels too long: Keep them concise, as longer videos lose viewer attention quickly.
• Creating content outside your niche: Stick to your audience's interests to build relevance and growth.
• Only copying trends or relying solely on trend-style videos: Adapt trends creatively or mix with original content (e.g., talking to camera, voice-overs) for higher priority and authenticity.
• Not starting with an attention-grabber: Hook viewers immediately to prevent scrolling past.

Engagement and Optimization

• No call-to-action (CTA): Always include prompts like "Read caption for more," "Comment below," or "Follow for tips" directly in the Reel, not just captions.
• Not using Instagram's creative tools: Edit natively in-app to boost algorithm favor over repurposed content.
• Deleting underperforming Reels: Reels have long shelf life (up to 3 weeks for virality); keep them to gather data and potential late traction.
• Over-focusing on views or virality instead of engagement: Prioritize building community and genuine followers over raw views.
• Forgetting a custom cover image: Upload an eye-catching thumbnail to encourage clicks.

Focus on purposeful, high-quality content tailored to your audience for sustainable growth, as emphasized across sources.