In 2025, entrepreneurs are increasingly adopting social commerce platforms integrated with e-commerce solutions like Shopify, leveraging social media channels such as Instagram, Facebook, and TikTok to drive sales and engagement. This approach allows businesses to create seamless shopping experiences directly on social media, enhancing brand visibility and trust.
Mobile commerce continues to be a dominant trend, with a significant majority of purchases made on mobile devices. Entrepreneurs are focusing on mobile-first website design and streamlined mobile checkout processes, including options like buy now, pay later (BNPL) and digital wallets, to meet consumer demand for convenience and speed.
Live commerce is also gaining traction, supported by high social media usage rates. Many consumers engage with live streams for product reviews and deals, prompting businesses to incorporate live selling strategies into their platforms.
Payment innovations such as contactless payments, mobile wallets (e.g., PayNow, GrabPay), and BNPL services are widely adopted, facilitating smoother transactions and appealing to consumers prioritizing security and convenience.
Entrepreneurs face strong competition from established international platforms like Shopee and Lazada, so many are focusing on differentiation through localised offerings, personalized service, and sustainability values to build customer loyalty.
Key trends in e-commerce platform adoption among entrepreneurs include:
- Integration of social commerce tools with platforms like Shopify for direct social media sales.
- Mobile-first and mobile-optimized e-commerce sites with seamless checkout and payment options.
- Use of live commerce to engage consumers in real-time product demonstrations and sales.
- Adoption of diverse digital payment methods, including BNPL and mobile wallets.
- Emphasis on unique value propositions to compete with global e-commerce giants.
These trends reflect a shift towards more interactive, mobile-centric, and payment-flexible e-commerce strategies to capture the evolving consumer preferences in 2025.
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