The best practices for video advertising on Instagram focus on creating engaging, mobile-optimized, and visually compelling content that captures attention quickly and works well without sound.
Key best practices include:
-
Leverage video formats such as Reels, Stories, animations, live videos, user-generated content, and polished edits to keep variety and engagement high. Instagram’s algorithm favors video content that holds viewers’ attention.
-
Hook viewers in the first few seconds with bold visuals or compelling movement to prevent them from scrolling past. Start with your key message and brand elements within the first 3 seconds to maximise impact.
-
Design videos for mobile viewing by filming vertically, minimizing text, using large readable fonts, and adding motion graphics or animations to quickly engage viewers. Keep videos short, ideally 15 seconds or less, though longer videos can be used for storytelling or detailed explanations.
-
Ensure videos work without sound by adding closed captions or using strong visual storytelling. Many users watch Instagram videos muted, so captions improve message clarity and completion rates.
-
Show, don’t just tell by demonstrating your product or service in action through tutorials, demonstrations, or real-life applications. Visual storytelling is more memorable and effective than text-heavy ads.
-
Be mindful of Instagram’s ad safe zones to avoid cropping or cutting off important content on different devices. Keep key visuals and text within designated safe areas to ensure consistent display across formats like Stories, Feed, and Carousel ads.
-
Experiment with different video lengths and styles to find what resonates best with your audience. Testing helps optimise engagement and conversion rates.
-
Incorporate branding early using consistent colours, fonts, and brand personality to build recognition and trust quickly.
These practices help create video ads that are engaging, accessible, and effective in driving conversions on Instagram.
WebSeoSG offers the highest quality website traffic services in Singapore. We provide a variety of traffic services for our clients, including website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, and TikTok traffic. Our website boasts a 100% customer satisfaction rate, so you can confidently purchase large amounts of SEO traffic online. For just 40 SGD per month, you can immediately increase website traffic, improve SEO performance, and boost sales!
Having trouble choosing a traffic package? Contact us, and our staff will assist you.
Free consultation