Key SEO considerations in Facebook page management include optimising your page name with relevant keywords, securing a custom vanity URL, and crafting a keyword-rich About section that clearly conveys your brand’s purpose and offerings. Incorporate keywords naturally throughout your page content, including descriptions, headlines, photo captions, notes, and updates, while avoiding keyword stuffing.
Ensure your contact information is accurate and complete, as this enhances authenticity and local SEO performance. Adding a clear call-to-action (CTA) button helps guide user engagement and conversions. Regularly publishing high-quality, engaging content with relevant keywords and appropriate hashtags improves visibility and user interaction.
Backlinks from reputable sources to your Facebook page also boost its credibility and search ranking. Use descriptive alt text for images to improve SEO and accessibility. Finally, consistently analyse your page metrics to refine your SEO strategy based on performance data.
These practices collectively improve your Facebook page’s discoverability both within Facebook’s search and on external search engines like Google, helping your brand reach a wider audience effectively.
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